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"Strategic Transformation" with Rachel Nichols (GWTW401)

If you couldn’t do the activity that defines your profession, then who are you? Why do you do what you do? How can you be the dumbest person in the room? I was inundated with so many thought-provoking questions in this conversation with brand strategist and founder of Lucere Design, Rachel Nichols. From her journey to overcome what wasn’t working in her life to becoming a leader, Rachel dives deep into the habits and interactions with professional communities that transformed her life and work. We also talk about the importance of having a bias toward action, learning to navigate your own resistance, and being okay with accidentally stumbling onto the path that makes sense for your work.

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