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Perception & Reality (GWTW342)

As technology lowers the barriers to entry in your creative industry and more people do what you do, how will you compete and stand out? For a lot of creative entrepreneurs, the answer is technology and the best equipment money can buy. For others, the only option is to make the best work possible. In today’s episode of Getting Work To Work, I’m going to explore a quote from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland that gives an answer for today as well as the next 50 years.

Quotes Referenced in this Episode:

From Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, an Life by Rory Sutherland:

“It seems likely that the biggest progress in the next 50 years may come not from improvements in technology but in psychology and design thinking. Put simply, it’s easy to achieve massive improvements in perception at a fraction of the cost of equivalent improvements in reality” (p. 69).

Five Ways to Think About Perception and Reality in Your Work and Life:

  1. How can I stand out from other creative entrepreneurs who do similar things to what I do?
  2. What does improving the perception and reality of my work mean?
  3. How much money should I spend to improve perception vs. reality?
  4. How should I spend my time when it comes to improving perception and reality of my work?
  5. What perception do you want to have for life? How does reality clash with that perception?

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