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Create and Capture Value (GWTW345)

Are you building a valuable company? Such an intriguing question that gets to the heart of running a creative enterprise: Preparing for the famine in times of the feast. This isn’t just about money though. It’s about our time, attention, creative resources, ideas, and relationships. Building a valuable company means that you are not only creating value for others, but capturing it as well to fund and fuel what is next.

Quotes Referenced in this Episode:

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel with Blake Masters:

“…your company could create a lot of value without becoming valuable itself. Creating value is not enough—you also need to capture some of the value you create” (p. 23).

“But in 2012, when the average airfare each way was $178, the airlines made only 37 cents per passenger trip. Compare them to Google, which creates less value but captures more. Google brought in $50 billion in 2012 (versus $160 billion for the airlines), but it kept 21% of those revenues as profits—more than 100 times the airline industry’s profit margin that year” (pp. 23-24).

“…perfectly competitive markets achieve equilibrium when producer supply meets consumer demand. Every firm in a competitive market is undifferentiated and sells the same homogeneous product. Since no firm has any market power, they must all sell at whatever price the market demands” (p. 24).

Thiel’s answer is a monopoly, not in a negative sense, but “the kind of company that’s so good at what it does that no other firm can offer a close substitute” (pp. 24-25).

If you want to create and capture lasting value, don’t build an undifferentiated commodity business” (p. 25).

Value-Based Fees: How to Charge—and Get—What You’re Worth by Alan Weiss:

The 5 AM Club: Own Your Morning. Elevate Your Life. by Robin Sharma:

The 2x3x Mindset: to double your income and impact, triple your investment in two core areas—your personal mastery and your professional capability” (p. 70).

Questions to Consider:

Two ways to think about value:

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