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But Will It Scale? (GWTW288)

For the last year and a half, I’ve been hearing this question a lot in response to brainstorming project ideas: “But will it scale?” I also hear it asked in response to mentorship and communication in general. I’m completely fascinated with the question and find myself thinking about the idea that my work should operate from a scale greater than 1-to-1. In this episode of Getting Work To Work, I’m going to explore this idea of scale as it applies to creative work, how I feel when I hear people play this card too early in the creative process, and why there are more factors in play than just our individual time.

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