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Bring Out Your Duds! (GWTW336)

I have an important question to ask you: Are you afraid to make a dud? As creative entrepreneurs, this fear of the dud can cripple us from taking decisive action and putting our work out into the world. It can also keep us swirling around in the never-ending loop of feedback and refinement. What if there was a way to think about duds that freed you from the unrealistic expectations of perfection and avoiding judgment?

Quotes Referenced in this Episode:

From Range: Why Generalists Triumph in a Specialized World by David Epstein:

“Creativity researcher Dean Keith Simonton has shown that the more work eminent creators produced, the more duds they churned out, and the higher their chances of a supernova success” (p. 288).

The Eight Levels of the Dud Scale:

  1. Creator
  2. Creative Team
  3. Inner Circle
  4. Die Hard Fans
  5. Target Audience
  6. Mass Audience
  7. Clients
  8. Critics

Six Things Duds Actually Do For You:

  1. Make you stronger.
  2. Accelerate your learning.
  3. Increase visibility.
  4. Grow confidence.
  5. Maintain a steady flow of creative ideas.
  6. Keep you on the path of mastery.

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