Blog / The Creative Process

The Art of Promotion: Three Questions to Build Context

06-22-2016

Recently I was giving feedback on a friend’s cinematography reel and I asked him: Do cinematographers traditionally edit their reels to show the best clips independent of the project or do they group the shots according to the project? The advice he received from his mentor was to group shots by the project because anyone can create a reel composed […]

The Art of Listening

04-13-2016

Dale Carnegie wrote in How to Win Friends & Influence People “that one can win the attention and time and cooperation of even the most sought-after people by becoming genuinely interested in them” (p. 59). Carnegie suggests expressing this interest in others by giving them “time, energy, unselfishness and thoughtfulness” (p. 60). He goes on to tell a […]

Needs, Goals, and Solutions: A Different Way to Think

04-06-2016

When was the last time someone asked you this question: “I’m not sure what I would do. What would you do?” It can be difficult to be put on the spot, but thinking about solutions instead of problems is a technique everyone should practice. Here are a few ways to think differently about solving problems through […]

5 Tips for Telling a Great Story

03-28-2016

I love listening to stories. For me, the best stories show and tell the passion and motivation behind creating a product or delivering a service. They are behind the scenes vignettes that show the hours of work and effort devoted to an idea that could fly high or crash to the ground. They are stories of success and cautionary […]

Setting & Achieving Goals

03-17-2016

I’m a huge fan of finding and implementing repeatable processes. While repeatable processes could seem counter to the creative process, limits and structure are critical and help avoid indecision disorder, procrastination, and perfectionism. It comes down to this simple adage highly productive people will tell you: If you know what you need to do, it makes it […]

Adding Value to Your Promo Video: Motion Graphics

03-07-2016

As more companies and agencies compete in the realm of video production, it is important to find ways to stand apart from the crowd. One way is by tapping into the world of motion graphics and bringing images, logos, and typography to life with animation. Most video editing applications allow editors to add text and logos and […]